Thoughts of Du






The personal thoughts and musings of Du Directors, Associates and Friends on just about anything





Thursday, 1 September 2011

Turning things the Right way up

Those of us who like to think we are designer thinkers, often refer to the current "system" and that we need to turn it on its head.

But we don't need to - things are already on their head. Our job is to turn them the right way up . . .

By even suggesting that we want to turn things on their head gives credance to the current way of working; it sounds dangerous and risky to turn things upsidedown.

It also risks giving the impression that just doing it different is enough, that we simply think the current way is wrong - whereas turning things "the right way up" hopefully gives our audiences the more accurate impression that we have a positive constructive solution.

Cameron